Trex Company Announces Licensing Partnership with Dri-Deck Enterprises, LLC
Business Wire, March 01, 2010
Trex RainEscape
Deck Drainage System Expands Outdoor Living Space, Adds Value
WINCHESTER, Va. — Trex Company announced that it has entered into a licensing
agreement with Colorado-based Dri-Deck Enterprises, LLC, to develop and
market an above joist deck drainage system called Trex RainEscape.
The system creates a dry space beneath the deck that is suitable for the
installation of deck lighting, ceiling fans and finished ceilings and
represents a significant new potential growth driver for the nations
largest manufacturer of wood-alternative decking, railing and fencing
products.
Unlike competitive products which make use of under joist? technology
Trex RainEscape shields the joists, protecting them from water damage
and deterioration that may occur over time, while also creating
additional usable outdoor living space below the deck. In addition to
being competitively priced, the system will be easy and efficient to
install making it an ideal solution for both contractors and
do-it-yourselfers.
This partnership both complements our core business and will
strategically expand the Trex brand into the deck
drainage system category, which is expected to see considerable growth
over the next several years,? said Ron Kaplan, President and CEO of
Trex. As the industry leader, we feel confident that Trex can drive
overall consumer awareness and penetration of this category and were
excited to provide our channel partners with another practical and
profitable accessory that they can package with the sale of a Trex
decking and railing project.?
The Trex RainEscape system includes just five SKUs a 16 and 12
drainage trough sheet, a down spout, butyl waterproof caulk and 4?x50
butyl waterproof tape requiring minimal inventory space and making it
easy and inexpensive for dealers to stock. In addition, only three tools
scissors or a utility knife, a staple gun hammer and a caulk gun are
required for installation.
We believe our patented system design combined with the power of the
Trex brand will create a winning product that can capture a major share
of a rapidly growing category,? said Ken Ready, owner of Dri-Deck
Enterprises. The Trex name is synonymous with high-quality,
low-maintenance outdoor living and were proud to partner with them to
launch a truly innovative product.?
Trex RainEscape is expected to be available at retail in April of this
year.
About Trex Company
Trex Company is the nations largest manufacturer of wood-alternative
decking, railing and fencing, with nearly 20 years of product
experience. Built on green? principles and values, Trex outdoor living
products offer significant design flexibility with fewer ongoing
maintenance requirements than wood, as well as a truly environmentally
responsible choice. In addition, Trex distributes ultra-low maintenance
PVC decking under the trademark Trex Escapes and PVC trim
under the trademark TrexTrim. For more information, visit
the companys Web site www.trex.com.
Trex, Trex Escapes and TrexTrim are
trademarks of Trex Company, Inc., Winchester, Va. RainEscape is a
registered trademark of Dri-Deck Enterprises, LLC.
About Dri-Deck Enterprises
Dri-Deck Enterprises has developed the deck drainage system of choice
for most Americans. Because of its unique design it protects the floor
joists from the future rotting that can occur with most other under
joist type systems. Built with the homeowner in mind, it is easy to
install and provides for upgrades to the entire outdoor living
environment? by creating space for installation of recessed lighting,
speakers for an entertainment system and ceiling fans
outdoor deck lights
Jul 31, 2010
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